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Menu engineering analyzer

Enter item units sold, menu average units, selling price, portion cost and menu average contribution. See the classic menu engineering quadrant instantly.

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Item and menu averages

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Quadrant = popularity (units / menu average) × contribution (price − cost), with the 70 percent rule.

Why you need this

Every item looks equal on a menu, yet some sell and contribute while others only take space. Without that split, price, promotion or removal decisions stay gut feel.

Menu engineering crosses popularity with contribution margin and places the item in one of four quadrants. That clarifies where to invest, reprice or cut.

How it is calculated

Popularity index = item units sold / menu average units × 100. 70 percent or higher counts as high popularity (classic 70 percent rule).

Contribution margin = selling price − portion cost. Contribution is high when it is at or above the menu average contribution. High/low popularity × high/low contribution sets the quadrant: star, plowhorse, puzzle, dog.

How to read the result

Star: sells well and contributes well; keep it visible. Plowhorse: sells well but contributes little; review cost or price. Puzzle: strong contribution but weak sales; lift popularity with placement and suggestions. Dog: weak sales and weak contribution; consider removal or a serious reposition.

This tool is for information only. Factor in sales period, season and location before menu decisions.

Frequently Asked Questions

What is the 70 percent rule?

In classic menu engineering, an item counts as high popularity when it reaches 70 percent of average menu sales. This tool uses the same threshold.

How do I find menu average units?

Add units sold for all menu items in the period and divide by the number of items. That average is the input.

Is contribution different from food cost?

Yes. Contribution = selling price − portion cost (amount). Food cost is cost as a share of price. The quadrant compares contribution amount to the menu average.

Should I remove a dog item immediately?

No. First check period, season, location and whether it plays a supporting role. The tool gives direction; the decision stays with the business.

Can I email myself the result?

Yes. Use Email me the result with your name, email and phone and we will send the summary. Our team may also contact you if helpful.

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